Kelley Gifford, Ma
About Kelley Gifford, Ma
Kelley Gifford is the Client Insights Manager at Drips and an Assistant Lecturer at The University of Akron, with a background in marketing, social media strategy, and community development.
Current Role at Drips
Kelley Gifford is working as a Client Insights Manager at Drips since 2020. In this role, she provides valuable insights derived from client data to drive strategic decisions. Her responsibilities include collaborating with Client Success and Account Managers to develop and grow accounts. She has also taken on additional responsibilities by learning and building reports in Tableau to automate reporting processes. This role highlights her prowess in client relationship management and proficiency in data analysis tools.
Previous Experience at The Karcher Group
From 2019 to 2020, Kelley Gifford held the position of Social Media Strategist at The Karcher Group in North Canton, Ohio. During her tenure, she managed social media channels to enhance brand visibility and engagement. This role required a deep understanding of social media trends and analytics to optimize strategies for various clients, showcasing her expertise in digital marketing.
Educational Background
Kelley Gifford has a robust educational background complementing her professional experience. She earned her Master's Degree in Journalism and Mass Communication with a focus on Public Relations from Kent State University from 2014 to 2016. Prior to that, she completed a BBA in Integrated Marketing Communications and Marketing Management from The University of Akron, studying from 2010 to 2013. Additionally, she spent a year at Otterbein University in 2009-2010, which contributed to her foundational knowledge in marketing and communications.
Skills and Proficiencies
Kelley Gifford has developed a strong skill set over her diverse career. She is proficient in using CRM tools like Salesforce to communicate project and test setups with the Production team. Her expertise extends to creating automated reports in Tableau, which has improved reporting processes in her current role. Additionally, she has demonstrated her capability as a subject matter expert by providing training and writing articles for staff.