DrivenIQ
DrivenIQ specializes in custom micro-audience data, helping businesses eliminate ad waste and achieve higher ROI through hyper-targeted customer personas and data-driven insights.
Services
DrivenIQ specializes in providing custom micro-audience data, assisting businesses in eliminating ad waste and achieving higher ROI. The company offers several proprietary products for audience targeting and data insights, including hyper-targeted customer personas and in-market audience profiles. DrivenIQ's educational resources cover topics like first-party data, data privacy, and customer data platforms, showcasing their commitment to helping brands leverage data-driven marketing strategies.
Products
DrivenIQ offers a range of products designed to enhance audience targeting and data utilization. These include VisitIQ for audience management, ResolveID for identifying up to 40% of website visitors, and AudienceID for building custom audiences at scale. EnrichID is used to ingest and enrich company datasets, while MediaIQ activates custom audiences for clients. GeoID monitors in-store and competitive shopper traffic, and DriveBid offers a live trade-in marketplace for vehicle dealers. DrivenIQ has also developed the world's first Audience Intelligence Customer Data Platform with 14 billion first-party data profiles.
Strategic Partnerships
DrivenIQ has formed several strategic partnerships to enhance its service offerings and expand its market reach. Notably, they have partnered with CreditMiner to help dealers reach car buyers needing financing and with Ermes to revolutionize media campaigns using advanced AudienceID technology. The integration with Basis Technologies enables clients to access audience data, insights, and media activation swiftly. Additionally, the collaboration with Roqad facilitates the provision of comprehensive deterministic and probabilistic customer data across Europe, Canada, and the U.S.
Funding and Expansion
DrivenIQ raised $15 million in Series A funding backed by Capstone Technologies Group, Inc. This financial backing has enabled the company to acquire Visitor Data Inc., expanding their database to over 500 million first-party consumer records. The funding has also supported strategic initiatives, including the launch of a first-party data strategy playbook to help brands acquire and retain customers. DrivenIQ's commitment to privacy compliance and data security remains a core focus as they continue to grow and innovate in the data-driven marketing industry.