eFuse
eFuse is a leading global gaming platform that facilitates influencer campaigns, hosts major online gaming events, and provides comprehensive services to connect brands with the esports community.
Overview of eFuse
eFuse is a leading global gaming platform that serves gamers, publishers, and brands. Specializing in the esports and gaming industry, it has achieved over 465 million impressions and awarded more than $719,000 in prizing. The platform is trusted by renowned names like Activision-Blizzard, Epic Games, and Riot Games to host major online gaming events. eFuse's vision is to create opportunities for individuals to change their lives through gaming by providing a comprehensive array of services tailored to meet the dynamic needs of the gaming community.
Influencer Campaigns and Brand Partnerships
eFuse plays a pivotal role in facilitating influencer campaigns, connecting top brands like Kroger, Crocs, and Progressive with the gaming community. The platform leverages its extensive network of influencers and creators to bring brands to the forefront of esports and gaming. eFuse ensures seamless activations by brokering deals with influencers and providing fully automated programmatic reporting for precise tracking of campaign performance. The company offers an array of digital marketing solutions, including custom branded content, in-stream ads, and programmatic advertising to effectively reach the esports community.
Tournament Operations and Event Hosting
eFuse has hosted over 500 gaming tournaments, working closely with brands and publishers to deliver top-notch online gaming events. It provides end-to-end services that encompass marketing distribution, tournament operations, broadcast technicians, in-depth analytics, and graphic packages. The company ensures event branding compliance through a meticulous creative review and approval process, collaborating to rapidly produce event collateral. These comprehensive services enable brands and publishers to execute events swiftly and efficiently, maintaining high standards of quality and compliance.
Software and Digital Tools for Gaming
eFuse offers specialized software and digital tools to enhance the gaming experience for brands and creators. One of its key offerings is a custom Twitch extension that prominently showcases sponsoring brands across all player streams. Additionally, eFuse supports clickable in-stream ads on both Twitch and Kick platforms, providing full-scale reporting capabilities. These tools are designed to empower brands to connect more authentically with gamers while providing valuable data and insights to optimize future campaigns.
Partnerships with Major Gaming Publishers
eFuse has established strong partnerships with major gaming publishers including Activision-Blizzard, Epic Games, and Riot Games. These collaborations enable eFuse to license custom events and provide extensive services tailored to each publisher's needs. By working with seasoned tournament operators, creative specialists, and content experts endemic to the esports space, eFuse ensures that each event is executed to the highest standards, reflecting the unique branding and vision of each publisher. This collaborative approach positions eFuse as a trusted partner in the gaming industry.