Emarsys
Emarsys is a marketing platform that helps marketers deliver personalized, 1:1 experiences across multiple channels, supporting industries like Retail, E-commerce, and Travel & Hospitality.
Services
Emarsys provides a platform that helps marketers deliver personalized, 1:1 experiences across multiple channels. Key capabilities include an Integrated Data Layer, Personalization Engine, Marketing Automation, Cross-channel Marketing, Customer Lifecycle Management, Intelligence & Analytics, Strategies & Tactics, Omnichannel Integrations, and Customer Loyalty solutions. The platform supports channels such as Email, Web, Mobile, Mobile Wallet, SMS, Digital Ads, Direct Mail, In-Store, and Contact Center.
Industries Served
Emarsys offers solutions tailored to various industries including Retail, E-commerce, Consumer Products, Travel & Hospitality, Sports & Entertainment, and Communications & Media. The platform is designed to address the specific needs of these industries by offering pre-built, customizable multi-channel campaigns. This allows businesses to effectively engage with their customers across different touchpoints and improve overall customer experiences.
Integrations and Partner Ecosystem
Emarsys integrates with prominent technology partners such as SAP and Google to enhance personalization and drive business outcomes. The platform offers a Partner Connect Ecosystem, allowing businesses to integrate with best-in-class solutions and expert partners. This integration supports a comprehensive approach to marketing, combining various tools and resources to optimize customer engagement and loyalty.
Global Presence and Customer Reach
Emarsys has a global presence with offices in multiple countries, serving over 1,500 companies worldwide. The platform is available in multiple languages, including English, German, French, Spanish, and Chinese, ensuring accessibility for businesses around the globe. Emarsys supports a diverse range of customer engagement tactics, including abandoned cart recovery, wishlist notifications, and loyalty program management, helping businesses achieve better customer retention and satisfaction.
Recognition and Resources
Emarsys has been recognized as a leader in the 2023 Gartner Magic Quadrant for Personalization Engines. The platform provides various resources to help marketers, such as whitepapers, blogs, webinars, and a glossary. These resources are aimed at educating and empowering marketers to leverage the platform effectively. Emarsys also offers a 3-minute product tour to showcase its capabilities and features like AI-powered analytics, predictive campaign performance, and real-time customer engagement.