Embedly

Embedly

Embedly, based in Boston, MA, provides a platform and suite of tools for embedding and previewing links, trusted by thousands of developers and bloggers.

Company Overview

Embedly is a B2B company based in Boston, MA, USA, known for its expertise in the sub-industry of engineering, product, and design. Founded in January 2010, Embedly has established itself as a crucial tool for thousands of developers and bloggers, enhancing web experiences for millions worldwide. The company simplifies the addition of rich content to websites through a straightforward API. Embedly also embeds media from over 700 providers, offering deeper insights on shared articles and optimizing image load times for better web performance.

Services and Products

Embedly offers multiple services and products aimed at making embedding and previewing links easier. The company’s suite of tools includes Cards, Embed, Extract, and Display. Cards provide a fast way to embed media without programming, while Embed offers customization options for embedding videos, photos, and rich media. Extract brings out crucial features within articles for wiser use on websites and apps. Display optimizes images for various devices, ensuring faster load times and better viewing experiences. Additionally, Embedly provides analytics, SSL, and XSS/Frames protection for secure embedding.

Team and Funding

Embedly operates with a small but effective team of two members from its headquarters in Boston. The company is part of the Winter 2010 Y Combinator batch and has garnered funding from notable investors such as Betaworks, SV Angel, Lowercase Capital, Social Leverage, Venture51, Adam Schwartz, and Howard Lindzon. This backing has helped Embedly grow its platform, providing essential tools for content embedding for top sites like NPR, Reddit, and Kickstarter.

API and Pricing Plans

Embedly provides an API that automates link conversion into embedded media. The API plan includes access to Embed, Extract, and Display APIs, with rate limits set at 50 URL requests per second. Pricing is metered based on monthly usage, counting each URL request sent via HTTP to the Embed, Extract, and Display endpoints. The company offers a 30-day free trial and various upgrade options to access more features and higher usage limits. Enterprise accounts also provide custom publishing solutions upon contacting Embedly's sales team.

Content Providers and Clients

Embedly supports embedding media from over 700 content providers, ensuring a broad range of rich content for websites. The platform is trusted by prominent customers including NPR, Reddit, and Kickstarter. These partnerships highlight Embedly’s reliability and efficiency in enhancing web experiences through rich media embedding, content insights, and optimization tools. The services offered by Embedly make it an essential resource for publishers and developers aiming to create engaging and dynamic online content.

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