EMC Research
EMC Research is a full-service market research and data analytics firm that helps clients nationwide make data-driven decisions through comprehensive opinion research and in-depth analysis.
Services
EMC Research offers full-service market research and data analytics to help clients make data-driven decisions. Their services include opinion research, complex data collection, and in-depth analysis. EMC Research’s expertise spans various industries and covers multiple domains like branding and positioning, political research, customer satisfaction, ad testing, and social and behavioral studies.
Methodologies
EMC Research utilizes a wide range of methodologies to gather and analyze data. These include telephone surveys, multilingual research, microtargeting, predictive data analytics, market positioning studies, and in-depth interviewing. They also employ qualitative techniques like focus groups, market segmentation, multivariate analysis, and customer satisfaction research. For advertising and electorate profiling, methods such as advertising effectiveness tracking, online surveys, intercept research, mail studies, conjoint and maxdiff analysis, and interactive voice response interviewing are used.
Industries Served
EMC Research provides services across numerous industries. Their expertise aids clients in branding and positioning, data analytics, political research, and customer satisfaction. They also cater to areas like ad testing and social and behavioral studies, ensuring a comprehensive suite of research services to meet diverse industry needs.
Geographical Reach
EMC Research serves clients across the United States. Their extensive reach allows them to assist organizations in understanding regional and national trends, behaviors, and preferences, ensuring that clients can make informed, data-driven decisions no matter their location.