Esmeralda X.
About Esmeralda X.
Esmeralda X. serves as the Vice President and Director of Marketing at Empire State Bank, where she specializes in integrating financial innovations with brand marketing and communication. With a background in various managerial roles, she emphasizes brand awareness and advocacy in the financial services sector.
Work at Empire State Bank
Esmeralda X. has served as the Vice President and Director of Marketing at Empire State Bank since 2016. In this role, she focuses on linking financial innovations with brand marketing and communication strategies. Her work aims to enhance brand awareness and advocacy within the financial services sector. Esmeralda's leadership is characterized by a multidimensional approach that aligns with the bank's commitment to driving results in a competitive landscape.
Previous Experience in Banking
Prior to her current position, Esmeralda X. worked at Santander Bank, N.A. as a Relationship Manager from 2015 to 2016. In this role, she managed client relationships and contributed to the bank's customer service initiatives. Her experience in banking has equipped her with insights into customer needs and market trends, which she applies in her current marketing strategies.
Retail Management Background
Esmeralda X. has a background in retail management, having worked at Abercrombie & Fitch Co. as a Store Manager from 2013 to 2015. She also served as a People Manager at EXPRESS from 2007 to 2013. These roles provided her with valuable experience in team leadership, customer engagement, and operational management, which she leverages in her marketing position.
Education and Expertise
Esmeralda X. earned a Bachelor of Science (B.S.) degree in Marketing and Business Administration from the City University of New York-College of Staten Island, completing her studies from 2008 to 2012. Her educational background supports her expertise in brand marketing and communication, particularly within the financial services sector.
Professional Skills and Focus
Esmeralda X. specializes in linking financial innovations through brand marketing and communication. She thrives on challenges that broaden a company's reach through creativity and leadership. Her focus on operational excellence and executive leadership contributes to enterprise-level commercial operations, driving results in a dynamic financial landscape.