Empower MediaMarketing
Empower MediaMarketing is America's largest woman-owned agency, helping brands embrace change with a unified strategy and advanced technology platforms.
About Empower MediaMarketing
Empower MediaMarketing promotes a culture of 'Grow Fearlessly,' encouraging brands to prepare for the future beyond current successes. The company's model emphasizes efficiency by integrating one team working from one strategy to optimize creative flexibility, speed, and customization. Empower believes in embracing the uncertainty of change and facing fears head-on.
Unified Technology Platform – EMPOWER ONE
Empower MediaMarketing utilizes a unified technology platform called EMPOWER ONE. This platform is designed to deliver measurable outcomes and impact key brand and business metrics. This centralized approach ensures that operations are streamlined and focused on achieving the best results for clients.
Robotic Buying Platform
Empower employs a robotic buying platform to optimize media plans by leveraging cross-category response curves at both national and local levels. This approach maximizes the business impact of media investments, ensuring resources are allocated efficiently and effectively.
Influencer Marketing Integration
Empower integrates influencer marketing into campaigns to ensure that brand messages are communicated effectively through channels trusted by consumers. This approach helps to amplify the reach and impact of campaigns by leveraging the authority and authenticity of influencers.
Proprietary Hero Process
The proprietary 'Hero Process' developed by Empower MediaMarketing is designed to impact brands both today and in the future. This process leverages data and analytics to drive strategy, provide insights for creative development and media planning, and ensure accountability to results.
Largest Woman-Owned Agency in America
Empower MediaMarketing is recognized as America's largest woman-owned agency. This distinction highlights the company's commitment to diversity and leadership in the advertising industry.