Allison Walker
About Allison Walker
Title and Current Role
Allison Walker currently holds the position of Senior Vice President and Managing Director of Media Strategy. In this role, she is responsible for overseeing media strategy initiatives and ensuring the alignment of media plans with business objectives.
Experience in Media Planning and Analytics
Allison Walker brings extensive experience in media planning and analytics. Her career includes work with major industry players such as State Farm, Sears, H&R Block, General Mills, and Kimberly Clark. With her analytical skills, Allison has helped these organizations develop data-driven media strategies tailored to their unique needs.
Notable Achievements and Awards
In 2013, Allison Walker was honored with the Rising Star Award by the Chicago Interactive Marketing Association. Her ability to simplify complex topics for non-expert audiences has been a significant factor in her recognition. She has consistently demonstrated excellence in the fields of data, audience planning, communication planning, and media strategy.
Background and Previous Roles
Allison Walker's previous role as Managing Director at Mindshare involved overseeing strategy and operations specifically for Kimberly Clark. Additionally, she co-founded Hexagon, where she led Customer Strategy until 2015. Her diverse professional background encompasses various disciplines, providing her with a well-rounded perspective on media strategy and planning.
Personal Life and Midwestern Roots
Although not originally from Chicago, Allison Walker has embraced the 'Windy City' and considers it her home, taking pride in her Midwestern roots. She is a new parent to a 6-month-old daughter and a puppy golden retriever, balancing her professional responsibilities with her personal life.