Eric Olson
About Eric Olson
Eric Olson Performance Marketing
Eric Olson is currently the Vice President of Performance Marketing. He has accumulated 18 years of agency and industry experience, focusing on search marketing and digital media. His extensive expertise spans across multiple sectors, from healthcare to consumer packaged goods (CPG), automotive, utilities, quick-service restaurants (QSR), and hospitality. Olson has driven numerous high-impact initiatives, leveraging his deep knowledge and strategic insights to deliver substantial outcomes for his clients.
Eric Olson Retail Campaigns for Newell Brands
Eric Olson spearheaded significant digital marketing initiatives for Newell brands, including well-known names such as Yankee Candle, Coleman, Graco, and Sharpie. His leadership in these campaigns has been pivotal in driving online revenue, achieving a remarkable return on ad spend (ROAS) of over 10x. Olson's targeted strategies and meticulous execution have resulted in substantial revenue growth and measurable success for these retail brands.
Eric Olson Famous Footwear Awareness Campaign
Eric Olson successfully led an awareness-based video campaign for Famous Footwear that resulted in a 20% increase in brand lift. The campaign utilized targeted video content to significantly enhance brand awareness and engagement. Olson's approach to leveraging video as a tool for brand enhancement helped Famous Footwear achieve their awareness objectives and improve their market presence.
Eric Olson Automotive and QSR Campaigns
Eric Olson has driven significant ROI through his marketing strategies in the automotive and quick-service restaurant (QSR) sectors. He was instrumental in campaigns that achieved a 50% increase in in-store visitation for prominent automotive manufacturers and a 30% increase for QSR locations. These outcomes underscore his ability to create and execute effective marketing strategies that translate into tangible visitation and revenue growth.
Eric Olson Strategies for Boutique Clothing Company
Eric Olson implemented effective campaign best practices and innovative strategies that drove a 28% increase in online revenue within the first month for a boutique clothing company. By focusing on optimization and leveraging cutting-edge techniques, Olson was able to significantly boost the company's online sales, showcasing his expertise in enhancing digital marketing performance across various industries.