Nancy Roth
About Nancy Roth
Nancy Roth - Company
Nancy Roth is currently serving as the Senior Vice President (SVP) of Client Leadership & Media Strategy. She has held senior positions at various prominent agencies in Chicago, including OMD, Spark, and FCB. As of 2020, Nancy is also working as a consultant for major clients, advertising agencies, and media firms.
Nancy Roth - Title
Nancy Roth holds the title of SVP, Client Leadership & Media Strategy. In this role, she focuses on developing innovative strategic plans, challenging the status quo, and crafting unique media solutions to effectively reach valuable audiences.
Nancy Roth - Background
Nancy Roth's career is marked by her tenure at several leading agencies in Chicago. She began her journey at OMD, where she managed McDonald’s local media across the country with a team of over 100 employees. At Spark, she was one of the first nine employees and played multiple roles, driving over 30% year-over-year growth. Her experience spans overseeing media planning and buying for high-profile clients such as McDonald’s, Famous Footwear, and SC Johnson.
Nancy Roth - Achievements
Nancy Roth's work has been recognized with industry accolades, including Effie Awards, Creative Media Awards, Ace Awards, and OMMA Awards. Her strategic media initiatives and leadership have garnered significant recognition, highlighting her expertise and impact in the field.
Nancy Roth - Education and Expertise
Nancy Roth graduated from the University of Wisconsin-Madison. Her expertise lies in leveraging creativity with a deep understanding of the consumer experience to identify and reach the most valuable audiences. She has a proven track record of mentoring talent, building strong client relationships, and creating nimble, effective teams.