Paxton Song
About Paxton Song
Paxton Song - Executive Vice President of Performance Marketing
Paxton Song is the Executive Vice President (EVP) of Performance Marketing, bringing over 20 years of experience in digital advertising. He is known for his ability to leverage an analytical and data-driven approach to help clients achieve exceptional results. His substantial expertise in the industry has been accumulated through his roles in large publicly traded companies and several Silicon Valley startups.
Paxton Song's Education and Expertise
Paxton Song holds both an MBA and a Master of Science in Information Systems (MSIS) from Boston University's Questrom School of Business. His educational background underpins his analytical and data-driven approach in performance marketing. His dual degrees provide a robust foundation in business administration and information systems, critical for navigating the complexities of digital advertising.
Paxton Song's Professional Background in Digital Advertising
Paxton Song has a rich background in digital advertising, having worked with large publicly traded companies and several Silicon Valley startups. His career includes founding and successfully exiting Veruta, the first US-based company to offer personalized product-based remarketing advertisements. His work extends to collaborations with strategic partners such as AOL, Yahoo!, Oracle, the US Department of Commerce, and Google, illustrating his significant impact on the industry.
Paxton Song's Achievements in Performance Marketing
Among his notable achievements, Paxton Song founded Veruta, the first US-based company to offer personalized product-based remarketing advertisements, which he successfully exited. His career is marked by strategic partnerships with industry giants including AOL, Yahoo!, Oracle, the US Department of Commerce, and Google. These collaborations demonstrate his expertise and influence in the field of digital advertising.
Paxton Song - From Professional Golfer to Digital Advertising Expert
Before his illustrious career in digital advertising, Paxton Song was a professional golfer. This unique background brings a distinct perspective to his current role as EVP of Performance Marketing. His transition from professional sports to digital advertising highlights his diverse skill set and adaptability.