Rich Notarianni
About Rich Notarianni
Chief Consumer Officer Responsibilities
Rich Notarianni holds the title of Chief Consumer Officer. In this capacity, he plays a pivotal role in developing and implementing strategies that enhance consumer experience and engagement. His work involves leading cross-functional teams and employing consumer data to inform decision-making processes. Rich's background in strategic planning and data analytics positions him to drive key initiatives that align with organizational goals and improve consumer satisfaction.
Authored Strategies for Leading Brands
Rich Notarianni is credited with authoring comprehensive marketing strategies for several high-profile brands. His portfolio includes TD Ameritrade, Dos Equis, Schwab, Intel, Jaguar, Nestle, Exxon Mobil, Volvo, Sony, Polaroid, and Lockheed Martin. These strategies often involve leveraging data and creative insights to propel brand growth and achieve market differentiation. His work with these companies underscores his expertise in developing targeted marketing initiatives.
Work at NitroC
Rich Notarianni served as the Chief Strategy and Data Officer at NitroC. During his tenure, he was responsible for overseeing the strategic direction of the company while integrating data analytics to optimize company performance. His role included designing data-driven approaches to enhance marketing effectiveness and business outcomes.
Development of Bloomberg Green Channel
Rich Notarianni was instrumental in the development of Bloomberg Green, a media channel focused on sustainability and environmental issues. This initiative by Bloomberg media aims to provide insights and information on green technology, sustainable finance, and climate change. Rich's contributions to this project highlight his capability to lead media initiatives with a focus on next-generation growth and industry innovation.
Educational and Author Contributions
Rich Notarianni has contributed significantly to education and thought leadership. He served as a lecturer at Princeton University under the Havas Lecturer program. Additionally, he authored 'The Good Life 2.0, A Roadmap for Sustainable Living' for the World Business Council for Sustainable Development (WBCSD), demonstrating his commitment to promoting sustainable living practices.
Career Beginnings and Leadership Roles
Rich Notarianni's career began in media planning and buying at Omnicom’s DDB. He later assumed leadership roles, including Chief Engagement Officer at Havas Worldwide Advertising, where he integrated creative, media, and insights. He co-authored Havas’ global strategic approach and Brand Momentum Study. Rich also served as Chairman Emeritus of BPA International, reflecting his industry influence and experience.