Yating Sun
About Yating Sun
Yating Sun's Title and Role at Empower
Yating Sun is the Executive Vice President (EVP) and Head of Marketing Science at Empower. In this role, she oversees marketing science initiatives to drive growth and innovation. Leveraging her expertise in data, technology, and science, Sun aims to transform marketing practices for Empower's clients.
Yating Sun's Career at Meta
Yating Sun previously served as the Marketing Science & Tooling lead at Meta. She was one of the founding members of the Global Marketing Science SMB team, where she played a critical role in helping mid-market advertisers grow their businesses through data-driven marketing strategies. Her contributions significantly enhanced Meta's annual revenue growth.
Analytics Leadership at Dentsu Merkle
Before joining Empower, Yating Sun was the analytics lead at Dentsu Merkle. Her work included helping clients with strategic planning, customer acquisition, retention, and cross-channel investment using advanced analytics and machine learning approaches. Sun led initiatives that doubled customer acquisition growth and lowered the cost per acquisition by 195% year-over-year for clients.
Educational Background of Yating Sun
Yating Sun obtained a Master of Science in Marketing Analytics from the University of Maryland. She is currently pursuing a postgraduate degree in Machine Learning/AI application from the University of Texas at Austin, with an expected completion date of February 2024.
Yating Sun's Expertise in Marketing Science
Yating Sun has extensive experience in leading both global and regional teams across agencies, advertisers, and platforms. She is skilled in managing scaled engagement models and executing complex cross-media programs. Sun has successfully driven automation transformations for over 1,000 employees and 10,000 clients globally, enhancing efficiency and effectiveness in marketing operations.