Enigma
Enigma is a data analytics company that provides detailed insights into the financial health and identity of small and medium businesses across the U.S., enhancing data utility for various industries through partnerships and advanced data solutions.
Services
Enigma provides comprehensive data about the identity and financial health of small and medium businesses across the United States. The company offers tailored data solutions for various industries, including payment processors, BNPL and financing, vertical SaaS & marketplaces, and card and credit line issuers. Their services power critical workflows such as sales & marketing, KYB (Know Your Business), and risk monitoring. Enigma's offering includes near-real-time revenue data and API access for seamless data integration. Their platform is specifically built for growth teams in financial services, merchant services, and vertical SaaS companies, aiming to enhance data accessibility and utility.
Industry Applications
Enigma's data solutions serve a diverse range of industries. For payment processors and BNPL (Buy Now, Pay Later) providers, Enigma offers valuable financial data that aids in risk assessment and customer approval processes. Vertical SaaS and marketplaces benefit from tailored data integrations that support growth and financial monitoring. Card and credit line issuers use Enigma's data to improve customer approval rates by 1.3x to 1.9x without increasing risk. Additionally, the company partners with credit decisioning platforms, advisory firms, and marketing agencies to provide deeper insights and enhance data utility across various sectors.
Products
Enigma offers a robust business data platform designed specifically for growth teams at financial services, merchant services, and vertical SaaS companies. The platform provides near-real-time revenue data derived from a panel that covers more than 40% of U.S. card transactions. Enigma's Merchant Transaction Signals deliver visibility into the financial health and growth of businesses, utilizing data from over 750 million anonymized credit and debit cards. Their data integration solutions include API access and batch processing, enabling seamless integration with existing systems for real-time updates and comprehensive financial insights.
Data Solutions
Enigma's data solutions enhance various business processes by providing near-real-time insights and comprehensive financial data. The company helps improve SMB customer approval rates significantly without increasing risk. Their data platform offers API access and batch processing, allowing businesses to integrate Enigma's data seamlessly into their workflows. Merchant Transaction Signals provide detailed visibility into the financial health of businesses, built from transactions of over 750 million anonymized credit and debit cards. These solutions support enhanced decision-making and risk monitoring for a variety of industries.
Resource Library
Enigma hosts a resource library filled with case studies, blogs, and webinars focused on data-driven solutions and trends in the small business ecosystem. The resource library is designed to educate and inform businesses about the best practices and emerging trends in data utilization for sales & marketing, risk monitoring, and financial assessment. It serves as a valuable asset for professionals looking to leverage Enigma's data solutions to enhance their business operations and decision-making processes. The resources provide insights into how data integration can drive growth and efficiency in various industries.