Cassidy Milder
About Cassidy Milder
Cassidy Milder serves as the Head of Demand Generation at Enigma Technologies, Inc., where she leads growth marketing functions and manages key marketing platforms. She has held various marketing roles across several companies, including SecureLink, Gympass, and Planview, and has a strong academic background in communication and public relations.
Current Role at Enigma Technologies
Cassidy Milder serves as the Head of Demand Generation at Enigma Technologies, Inc. since 2022. In this role, she leads growth marketing functions, which include account-based marketing, paid media, field and event marketing, and search engine optimization (SEO). Her responsibilities encompass managing revenue operations and overseeing key marketing platforms such as Marketo, Demandbase, and Salesforce. She focuses on scaling pipeline build and aligning marketing strategies with revenue goals.
Previous Experience in Demand Generation
Prior to her current position, Cassidy Milder held several roles in demand generation across various organizations. She was the Director of Demand Generation at SecureLink from 2020 to 2021, and before that, she worked as a Demand Generation Manager at Modernize from 2016 to 2017. Additionally, she served as a Senior Marketing Manager for Demand Generation and Account Based Marketing at Planview, Inc. from 2018 to 2019, and as a Senior Director of Global Growth at Gympass in 2022.
Educational Background
Cassidy Milder earned her Master of Arts (M.A.) in Public Relations, Advertising, and Applied Communication from The University of Texas at Austin. She also holds a Bachelor of Arts (B.A.) in Communication, Sociology, and Sports Management from the University of Arizona. Her educational background provides a solid foundation for her career in marketing and demand generation.
Marketing Management and Strategy
In her various roles, Cassidy Milder has been responsible for creating and managing marketing strategies and budgets that align with quarterly and annual revenue plans. She has maintained tight alignment with sales, product, and finance teams to ensure productive feedback loops and accurate forecasting. Her experience includes successfully leading the migration of over 200 web pages from Contentful CMS to Webflow, which involved design and component updates.
Diverse Work Experience
Cassidy Milder has a diverse work history that includes positions in various marketing roles. She has worked at companies such as Lithium Technologies, SparkCognition, and SolarWinds, where she held positions ranging from Field Marketing to Marketing Specialist in Demand Generation. Additionally, she has experience as an Assistant Consultant at Tunheim and as an Account Services representative at Proof Advertising.