EQ works
EQ Works provides tailored solutions for various industries including advertising, automotive, and retail, featuring advanced platforms like LOCUS and Atom for data analysis and advertising.
Services
EQ Works offers a range of tailored solutions designed to meet specific customer needs. These include Customer Analytics, Customer Acquisition, and Competitive Analysis. The company provides industry-specific solutions for various sectors, such as Advertising & Marketing, Automotive, Insurance, Media & Telco, Retail, Real Estate, and Out of Home. Each service is crafted to address the unique challenges and requirements of these industries.
Platforms
EQ Works operates multiple platforms to support its analytics and advertising solutions. These include LOCUS, Connection Hub, Builder, Dashboards, and Marketplace. Additionally, the company features environments like LOCUS Notebook and LOCUS QL, which are tailored for advanced data analysis. These platforms enable users to leverage powerful data insights and capabilities to enhance their decision-making processes.
Innovative Technologies
EQ Works has invested in developing cutting-edge technologies to enhance its service offerings. Notably, the company has introduced Atom, a next-generation geospatial Demand-Side Platform (DSP) designed for privacy-forward, identity-free advertising. Furthermore, EQ Works launched GeoCohorts, a solution that allows privacy-centric, scalable targeting of users based on geospatial data. These innovations reflect the company's commitment to leveraging advanced technology for better customer outcomes.
Creative Studio and Paymi Platform
EQ Works offers a Creative Studio for custom advertising solutions, providing clients with specialized and tailored ad creations to meet their unique marketing needs. Additionally, the company operates the Paymi platform, a cashback rewards service that partners with major brands. Paymi is designed to enhance consumer engagement by offering cashback incentives, thereby driving brand loyalty and customer satisfaction.
Headquarters and Financial Performance
EQ Works is headquartered at 1235 Bay Street, Suite 401, Toronto, ON M5R 3K4. In the fourth quarter of 2023, the company reported a 19% increase in quarterly revenue and positive EBITDA, indicating strong financial performance and growth. These financial metrics underscore the company's successful operational strategies and market presence.