Experiential HealthTech supports tech vendors to tap into the most significant shift underway across the Healthcare landscape’s transformation – the pace of convergence between frontline providers and upstream, device, and non-traditional players. It is at this intersection where much of the ground-breaking and innovative work is emerging, to deliver integrated service models, diagnostic marketplaces, and novel therapeutic intervention. Setting the definitive direction for others to follow, as they mature operationally and digitally. And what excites me most about this is the power of the relationship, and where that takes you. As a vendor, where you anchor your proposition therefore matters, now and for the future. I steer you to reassess your own relationships and to seek new sources of inspiration. And now, amidst the confusion of disruptive transformation, branding is being adorned with ‘the experience’. I challenge those among you that dare to position under this banner. Is this merely a tagline to attempt to reignite ailing sales, or cosmetically enhance an out-of-shape portfolio? Or does it underpin a core purpose that can be validated across every facet of your organisation? Put simply, ‘experiential’ – which is not a new concept - is all about engagement and relevance. Do you know what drives your employee engagement? How do you work hard to keep it simple for your customers and employees, every day? I curate diverse perspectives, so that you are primed for new rules of engagement, can define and frame your brand value, and prioritise your focus. Vendors grounded in reality are held in highest regard and build greater share