Eyeota
Eyeota is a global provider of audience targeting data for advertisers and marketers, offering a range of products including Identity, Audience Marketplace, and Data Enrichment.
Services Offered by Eyeota
Eyeota provides audience targeting data for advertisers and marketers. Their services cater to agencies, brands, marketers, data owners, and platforms. The company focuses on providing solutions to enhance audience engagement and data utilization. Key services include Identity resolution, Audience Marketplace access, Omnichannel Advertising, and Data Enrichment. Additionally, Eyeota offers Data Onboarding and Social Advertising solutions to leverage data across various channels.
Eyeota Products
Eyeota's product suite includes Identity, Audience Marketplace, Omnichannel Advertising, Data Enrichment, Data Onboarding, and Social Advertising. These products are designed to help advertisers and marketers improve their audience targeting and engagement strategies. Eyeota also provides access to over 50,000 audience profiles and persona segments, ensuring a wide range of options for data-driven marketing efforts.
Global Operations of Eyeota
Eyeota has a global presence, operating in key regions such as the Americas, Asia, Europe, the Middle East, and Oceania. The company integrates with all major buying platforms across the Americas, EMEA, and APAC regions. Their proprietary onboarding methodology ensures consistent provision of data globally, supporting advertisers and marketers in reaching their target audiences effectively across different regions.
Eyeota Partner Distribution Network
Eyeota operates a robust Partner Distribution Network, collaborating with a variety of partners to extend the reach and impact of their data solutions. This network helps in the efficient distribution of audience data, ensuring that data owners and marketers can maximize the utility of their data assets across different platforms and channels.
Eyeota Commitment to Data Quality
Eyeota is committed to maintaining high standards of data quality, which is reinforced through independent audits and certifications. They provide various resources such as data quality insights, success stories, audience data sessions, guides, and events to educate and support their clients. By prioritizing data quality, Eyeota ensures that advertisers and marketers can rely on accurate and valuable audience data for their campaigns.