Paul Kelly
About Paul Kelly
Paul Kelly is the Director of Commercial Development at Eyeota, where he has worked since 2020. He has extensive experience in sales and account management across various companies in the digital advertising industry.
Current Role at Eyeota
Paul Kelly serves as the Director of Commercial Development at Eyeota, a position he has held since 2020. In this role, he collaborates with both agencies and brands to utilize Eyeota's extensive data resources, aiming to drive business value in innovative ways. His focus includes identifying opportunities beyond Eyeota's primary transactional offerings, which contributes to the development of new revenue streams across the EMEA region.
Previous Experience in Commercial Development
Prior to his current role, Paul Kelly held various positions that contributed to his expertise in commercial development. He was the Commercial Director for EMEA at Eyeota from 2019 to 2020. Before that, he worked at Parsec Media as Commercial Director EMEA from 2017 to 2018. His experience also includes a tenure at Tapad, where he served as Senior Director of UK Sales from 2016 to 2017 and as Sales Director from 2015 to 2016.
Career Path in Advertising and Sales
Paul Kelly's career in advertising and sales began at Neopost as a Sales Executive from 2005 to 2006. He then transitioned to UBM plc, where he worked as a Sales Executive and later as an Account Manager from 2007 to 2009. His experience in the advertising sector includes roles at Opera Mediaworks, where he progressed from Senior Account Manager in 2013 to Agency Group Head in 2014, before moving to Tapad.
Educational Background
Paul Kelly studied at The University of Manchester, where he earned a BA in Business Studies from 2002 to 2005. His education provided a foundation in business and commerce, equipping him with the skills necessary for his roles in sales and commercial development.