Rich Arena

Rich Arena

Principal Product Enablement Manager @ Eyeota

About Rich Arena

Rich Arena serves as the Principal Product Enablement Manager at Eyeota, bringing extensive experience in product management and ad operations. He has held various positions across notable companies, including LiveIntent, Alloy Media + Marketing, and Oracle, and possesses strong technical skills in data visualization and CRM platforms.

Current Role at Eyeota

Rich Arena serves as the Principal Product Enablement Manager at Eyeota, a Dun & Bradstreet company, since 2022. In this role, he focuses on enhancing product capabilities and ensuring effective product delivery. His responsibilities include collaborating with various teams to streamline product enablement processes and support client needs.

Professional Experience

Rich Arena has a diverse professional background in product management and ad operations. He previously worked at LiveIntent, Inc. as a Technical Product Manager from 2017 to 2019, and at Oracle as a Sr. Client Success Manager from 2015 to 2017. His experience also includes roles at Alloy Media + Marketing, AdTruth, and boostr, where he honed his skills in digital advertising and client solutions.

Educational Background

Rich Arena holds a Bachelor's degree in Communication and Media Studies from Fordham University. He also earned a Master's degree in International Relations and Affairs from King's College London. Additionally, he studied Public Relations, News Media, Broadcasting, Law, and the Music Market at the University of Westminster.

Technical Skills and Expertise

Rich Arena possesses a strong technical skill set, including expertise in using Operative.One for ad operations and management. He is proficient in data visualization and monitoring tools such as Graphite and Grafana. His technical background also includes knowledge of HTML and APIs, as well as skills in Salesforce and various CRM platforms.

Previous Internships and Early Career

Rich Arena began his career with an internship at Conde Nast as a Promotions and Marketing Intern in 2007. This early experience in the Greater New York City Area provided him with foundational knowledge in marketing and promotions, which he built upon in subsequent roles in the advertising and technology sectors.

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