Fanatics
Fanatics is a global leader in sports merchandise, offering licensed fan gear, trading cards, and sports memorabilia, and is expanding into sports betting and online casino platforms.
Services
Fanatics operates a comprehensive platform that integrates both digital and physical capabilities. The company serves leading sports leagues, teams, colleges, and associations worldwide. Their services include providing licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods via Fanatics Commerce. In addition to this, Fanatics is involved in producing and selling physical and digital trading cards, sports memorabilia, and other digital assets through Fanatics Collectibles. They are also developing an online and retail sports betting and online casino real-money wagering platform known as Fanatics Betting & Gaming.
Global Partnerships
Fanatics maintains extensive partnerships on a global scale, spanning over 900 sports properties. This network includes various sports leagues, teams, and collegiate associations. Fanatics has also established relationships with over 2,500 athletes and celebrities, leveraging these connections to enhance their offerings and market reach. Their strategic partnerships enable them to provide a wide range of products and services to sports enthusiasts and collectors worldwide.
Retail Presence
Fanatics operates a significant number of retail locations, exceeding 2,000 stores globally, which includes their Lids retail business. These physical retail locations complement their digital presence, providing fans with multiple channels to access their products. Additionally, the company maintains more than 80 offices and facilities around the globe to support its extensive retail and digital operations.
Community Engagement
Fanatics is actively engaged in community service initiatives. The company hosts an annual company-wide day of service aimed at promoting volunteerism among its employees globally. Furthermore, Fanatics collaborates with the Make-A-Wish Foundation to support sports-related wishes for critically ill children. These initiatives reflect the company's commitment to giving back to the community and supporting charitable causes.