FanCraze
FanCraze offers officially licensed cricket digital collectibles and provides a platform for trading, gaming, and exclusive rewards. The company has raised significant investment and launched various innovative features since its inception in 2022.
Services
FanCraze offers officially licensed cricket digital collectibles. The platform allows members to collect, use, play, and engage with various cricket-related digital items. It includes a marketplace for trading these collectibles and provides features such as trade, instant buy, and sorting/filtering options. Additionally, members can win exclusive rewards such as cash rewards, player cards, digital moments, match tickets, merchandise, and experiences. The platform also provides video tutorials to help users learn how to play and fully utilize the platform's features.
Products
FanCraze's product offerings revolve around cricket digital collectibles, which include player cards, digital moments, and exclusive rewards. The company launched its first cricket collectible pack drops in Q1 2022 and introduced a marketplace for trading these collectibles at the same time. FanCraze also launched the FanCraze Flash game in Q2 2022, and in the same quarter, it introduced the first-ever women's digital collectibles in partnership with the BCCI for the Women's T20 challenge. The company plans to expand its products by introducing new collectible categories, digital land, and digital cricket academies, stadiums, and clubs.
History
FanCraze made significant strides in its first year, with several major launches in 2022. In Q1 2022, the company introduced its first-ever cricket collectible pack drops and launched a marketplace for trading these collectibles. The same quarter saw FanCraze building its wallet system from scratch and achieving millions of dollars in revenue through organic traction. By Q2 2022, the company had launched the FanCraze Flash game, introduced women's digital collectibles in partnership with BCCI, and announced partnerships with IPL teams like CSK and Delhi Capitals. FanCraze has been proactive in promoting cricket collectibles through mass media campaigns.
Funding
FanCraze has secured significant financial backing, raising $100 million from blue-chip investors and athletes, notably including Cristiano Ronaldo, in Q1 2022. The company is also supported by prominent investment firms Tiger Global and Sequoia India. This funding has facilitated rapid development and expansion of its digital collectible offerings and market presence.
Future Plans
FanCraze has ambitious plans for the future, aiming to introduce new collectible categories such as player cards and additional cricket collectible games. There are also plans to enable digital land, the crafting and upgrading of collectibles, and fractionalization of marquee collectibles. The company seeks to explore collectible x DeFi operations, launch collectible auctions, and introduce digital cricket academies, stadiums, and clubs, thereby expanding the scope and utility of its platform.