Faraday
Faraday provides an AI-driven platform for predicting customer behavior, offering features like lead scoring, churn detection, and spend forecasting, with built-in consumer data and bias mitigation.
Faraday Services
Faraday offers a platform specifically designed for predicting customer behavior through the use of AI. The company provides a range of features including lead scoring, recommendations for next actions, forecasting spend, and detecting customer churn. Their services include consumer data integration, enabling insights from over 1,500 attributes on nearly 270 million adults. Additionally, Faraday offers built-in bias mitigation and explainable AI for responsible use. Various deployment options are available, including secure hosted cloud and private cloud solutions.
Faraday Prediction API
Faraday provides a Prediction API for developers aiming to predict customer behavior efficiently. This API integrates seamlessly with various data infrastructures, ensuring that predictions fit into the desired workflow. It supports multiple prediction types, including GBT and GenAI. The API is flexible, allowing for use cases such as adaptive discounting, content personalization, and churn scoring. Developers can test predictions using Farazona sample data provided within a testing sandbox environment.
Faraday Data Integration
Faraday supports robust data integration, allowing connections with platforms like AWS Aurora, Google Cloud SQL, HubSpot, Salesforce, and Shopify. The company also offers identity resolution through the Faraday Identity Graph, enabling the combination of data from multiple sources to enhance prediction accuracy. Additionally, there is a Zapier plugin available to incorporate predictions easily into various workflows.
Faraday Security Compliance
Faraday complies with multiple security standards including SOC-2, NIST 800-53, CCPA, and HIPAA, ensuring robust security for customer data. The company uses Google Cloud Platform for app and API hosting, with support from Google Load Balancers for private nodes. Faraday has implemented a Security Information and Event Management (SIEM) system using Google Cloud Logging and Grafana. Additionally, they conduct a SOC 2 Type II audit annually through Wipfli, LLC, and maintain an active HackerOne penetration testing and bug bounty program. For GDPR compliance, they ensure immediate deletion of all European data upon receipt.