farmtheory

farmtheory

Farmtheory, based in Bengaluru, India, specializes in the B2B supply chain and logistics of cosmetically unappealing produce, connecting buyers and sellers to create a farm-to-fork value chain.

Company Overview

Farmtheory, previously known as 'The Farm Theory' and 'Farm Theory,' operates in the B2B supply chain and logistics industry. Based in Bengaluru, Karnataka, India, the company focuses on bridging the gap between buyers and sellers of cosmetically unappealing produce. Farmtheory is dedicated to creating a farm-to-fork value chain, ensuring that even cosmetically unappealing but freshly harvested fruitage reaches its intended customers. Operating primarily in India and South Asia, the company was part of the Y-Combinator W20 batch and is in the early stages of development.

Y-Combinator W20 Batch Participation

Farmtheory was part of the prestigious Y-Combinator W20 batch. Y-Combinator is a renowned startup accelerator that helps young companies grow and succeed. Participation in the W20 batch provided Farmtheory with valuable mentorship, resources, and a network of fellow entrepreneurs, aiding its mission to improve the B2B supply chain for cosmetically unappealing produce.

Location and Operations

Farmtheory is headquartered in Bengaluru, Karnataka, India. The company serves the Indian and South Asian markets, focusing on supplying cosmetically unappealing but freshly harvested produce to various buyers. Its operations emphasize reducing waste by ensuring that 'ugly' produce, which might otherwise be discarded, finds its way to consumers, especially restaurants. As India's first vegetable delivery service to restaurants, Farmtheory is a pioneer in this niche sector.

Team Size and Structure

Farmtheory has a team of 65 dedicated professionals working towards transforming the agricultural supply chain. The collective expertise of the team spans various aspects of supply chain management, logistics, and agricultural technology, enabling the company to effectively bridge the gap between producers of 'ugly' produce and potential buyers. The team's commitment is central to the company's early-stage development and growth.

Target Markets

Farmtheory primarily targets the Indian and South Asian markets. The company focuses on the B2B segment, particularly in the supply chain and logistics sub-industry. By addressing the waste problem associated with cosmetically unappealing produce, Farmtheory aims to create a sustainable food value chain. Their plans involve continuing expansion and improvement in these regions, catering to the needs of businesses that rely on a steady supply of fresh, albeit unattractive, produce.

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