Alicia D'souza
About Alicia D'souza
Alicia D'souza is a Digital Analytics Manager at FAT Brands Inc., with a diverse background in digital marketing, analytics, and financial analysis. She has held various roles at notable companies including Microsoft, Deloitte, and McDonald's, and holds a Bachelor's Degree in Business Technology Management from Ryerson University.
Current Role at FAT Brands
Alicia D'souza serves as the Digital Analytics Manager at FAT Brands Inc., a position she has held since 2023. In this role, she focuses on leveraging digital analytics to enhance business strategies and improve customer engagement. Her work involves analyzing data trends and providing insights that drive decision-making within the organization. Prior to this, she worked as a Digital CRM Manager at FAT Brands for four months in Orlando, Florida.
Previous Experience in Digital and Analytics
Alicia has a diverse background in digital analytics and strategy across multiple organizations. She worked as a Marketing Analyst at McDonald's from 2022 to 2023, where she applied her analytical skills to enhance marketing strategies. Additionally, she held roles such as a Strategy and Analytics Intern at MLSE in 2020 and a Growth & Strategy Analyst at Loblaw Digital from 2021 to 2022, further solidifying her expertise in data-driven decision-making.
Educational Background
Alicia D'souza holds a Bachelor's Degree in Business Technology Management from Ryerson University, where she participated in a co-op program. She also completed her high school education through the International Baccalaureate program, which provided her with a strong foundation in analytical and critical thinking skills. Her education has equipped her with the necessary tools to excel in her professional roles.
Professional Development and Leadership Roles
Throughout her career, Alicia has taken on various leadership and development roles. She served as Vice President of Conference Development at the Connect IT Conference from 2018 to 2019, where she was responsible for organizing and enhancing conference initiatives. Additionally, she was the Vice President of Corporate Relations at the Information Technology Management Students' Association, contributing to networking and professional development opportunities for students.
Networking and Professional Interests
Alicia is open to discussing new ideas and networking with professionals on LinkedIn. She enjoys applying technology to solve real business problems and thrives in fast-paced environments. Her experience working in cross-functional teams across various industries has equipped her with a broad perspective on business challenges and solutions.