Alix Fitch
About Alix Fitch
Alix Fitch is a Senior Social Media Manager at FAT Brands Inc., where she leads influencer marketing initiatives and oversees live event coverage. With a background in social media strategy and digital marketing, she has worked with various organizations in the sports and entertainment sectors.
Work at FAT Brands
Alix Fitch currently serves as the Senior Social Media Manager at FAT Brands Inc., a position she has held since 2021. In this role, she has developed comprehensive content creation strategies for 18 restaurant brands within the FAT Brands portfolio. She leads influencer marketing initiatives to enhance brand visibility and engagement across various platforms. Additionally, she oversees live event coverage, ensuring that dynamic and engaging content is produced for a global audience. Prior to her current role, she worked as the Social Media Manager at FAT Brands from 2020 to 2021.
Previous Experience in Social Media Management
Before joining FAT Brands, Alix Fitch gained extensive experience in social media management. She worked at The Tombras Group as a Senior Social Media Strategist from 2018 to 2020. Prior to that, she served as a Social Media Community Manager at Laundry Service from 2016 to 2018. Her earlier roles included Highlights Production Assistant and Assignment Editor at FOX Sports, where she contributed to content production and editorial processes.
Marketing and Digital Strategy Background
Alix Fitch has a diverse background in marketing and digital strategy. She worked as a Marketing Assistant at Universal Sports Network for five months in 2013 and later as a Digital Marketing Manager at USTA Southern California in 2020. Her experience also includes a long tenure as Marketing Director at IRRELEVANT WEEK, INC., where she worked from 2010 to 2023. These roles have equipped her with skills in content creation, audience engagement, and brand strategy.
Education and Expertise
Alix Fitch holds a Bachelor's degree in Communication Marketing and Sports Media Studies from the University of Southern California. She also studied Sports Business at UNSW. Her educational background complements her professional experience, providing her with a solid foundation in marketing principles and effective communication strategies.
Early Career and Foundation
Alix Fitch began her career in public relations as a Public Relations Assistant at Stanton & Company in 2011. This early experience laid the groundwork for her subsequent roles in marketing and social media. She completed her high school education at Mater Dei High School, which contributed to her foundational skills in communication and media.