Alix Fitch
About Alix Fitch
Alix Fitch is a Social Media Manager with extensive experience in the food service industry, currently managing social media for multiple brands including Hurricane Grill & Wings and Elevation Burger since 2020. She has previously held positions in digital marketing and social media management at various organizations, contributing to strategies that enhance online presence and community engagement.
Work at FAT Brands
Alix Fitch has been serving as the Social Media Manager at FAT Brands Inc. since 2020. In this role, she has developed a comprehensive digital asset archive for franchisees, aimed at enhancing their social media presence. Additionally, she provides ongoing customer support to franchisees, helping them optimize their social media strategies and improve community engagement.
Current Roles in Social Media Management
In addition to her position at FAT Brands, Alix Fitch holds the title of Social Media Manager at Hurricane Grill & Wings, Elevation Burger, Fatburger, and Yalla Mediterranean, all since 2020. Her responsibilities across these roles include creating tailored social media content strategies specifically designed for the fast casual and casual dining sectors.
Previous Experience in Digital Marketing
Prior to her current roles, Alix Fitch worked at USTA Southern California as a Digital Marketing Manager for eight months in 2020. She also served as a Social Media Community Manager at Laundry Service for two years from 2016 to 2018. Additionally, she held the position of Senior Social Media Strategist at The Tombras Group for two years from 2018 to 2020.
Educational Background
Alix Fitch studied at the University of Southern California, where she earned a Bachelor's degree in Communication Marketing and Sports Media Studies from 2010 to 2014. She also attended Mater Dei High School from 2006 to 2010. In 2013, she briefly studied at the University of New South Wales, focusing on Sports Business.
Early Career in Marketing and Media
Alix Fitch began her career in marketing and media with various roles. She worked as a Marketing Director at IRRELEVANT WEEK, INC. for ten years from 2010 to 2020. Other positions included Public Relations Assistant at Stanton & Company in 2011, and various roles at FOX Sports, including Assignment Editor and Highlights Production Assistant between 2014 and 2016.