Annica Conrad
About Annica Conrad
Annica Conrad serves as the Chief Marketing Officer for the QSR Division at FAT Brands Inc. since 2021, bringing extensive experience in brand marketing from previous roles at Global Franchise Group and Mellow Mushroom.
Work at FAT Brands
Annica Conrad has served as the Chief Marketing Officer for the QSR Division at FAT Brands Inc. since 2021. In this role, she is responsible for overseeing marketing strategies and initiatives within the quick-service restaurant sector. Her tenure at FAT Brands is marked by a focus on brand development and customer engagement, leveraging her extensive experience in the restaurant industry.
Previous Experience in Marketing
Before joining FAT Brands, Annica Conrad held various significant positions in marketing. She worked at Global Franchise Group (GFG Management, LLC) as Executive Vice President of Brand Marketing from 2019 to 2020. Prior to that, she was Vice President of Brand Development at Home-Grown Industries of Ga, Inc. dba Mellow Mushroom from 2012 to 2018, and Vice President of Marketing at McAlister's Deli from 2008 to 2012. Her diverse experience spans multiple facets of brand marketing and development.
Education and Expertise
Annica Conrad holds a Bachelor of Science in Marketing and a Master of Business Administration in Economics from Samford University. Her educational background provides a strong foundation for her marketing strategies and leadership in the restaurant industry. This combination of degrees supports her expertise in both marketing principles and economic analysis.
Industry Contributions and Speaking Engagements
Annica Conrad has actively participated in various industry boards and conferences. She was a member of the Technomic Operator Advisory Board from 2011 to 2017 and has contributed to the CIA Culinary Institute of America FQAM Think Tank in 2017. Additionally, she has spoken at numerous industry events, including the National Restaurant Association and the VIBE Conference, sharing her insights on marketing and brand development.
Awards and Recognitions
Throughout her career, Annica Conrad has received several awards for her contributions to marketing. Notably, she was recognized with the CMO Brand Leader of the Year GDS Group - Innovation Award in 2021. She has also won multiple AMA Atlanta AMY awards in 2015 and Gold ADDY awards in 2013, highlighting her effectiveness in various marketing disciplines.