Ashley Montgomery
About Ashley Montgomery
Ashley Montgomery serves as the Vice President of Marketing for Casual Dining at FAT Brands Inc. She has extensive experience in marketing within the restaurant industry, having held various leadership roles at notable companies such as American Social Bar and Kitchen, CraftWorks Restaurants & Breweries, and Tijuana Flats Burrito Co.
Current Role at FAT Brands
Ashley Montgomery serves as the Vice President of Marketing for Casual Dining at FAT Brands Inc. since 2024. In this role, she is responsible for overseeing marketing strategies tailored to the casual dining segment. Her focus includes enhancing brand visibility and driving customer engagement through innovative marketing initiatives.
Previous Experience in Marketing
Montgomery has held several marketing positions in the restaurant industry. She worked as the Director of Marketing & Branding at American Social Bar and Kitchen from 2022 to 2024. Prior to that, she was with CraftWorks Restaurants & Breweries, Inc., where she served as the Director of Marketing for both the Brewery Restaurant Division and Gordon Biersch Brewery Restaurant from 2017 to 2020. Her extensive experience includes roles at Tijuana Flats Burrito Co, where she progressed from Marketing Coordinator to Director of Marketing & Public Relations.
Education and Expertise
Ashley Montgomery studied at the University of Florida, where she earned a degree in Public Relations, Marketing, and Spanish from 1998 to 2002. She possesses expertise in local store marketing strategy, focusing on tailoring marketing efforts to enhance engagement and sales at individual store locations. Additionally, she has strong skills in media planning and buying, ensuring effective budget allocation across various channels.
Background in Restaurant Marketing
Montgomery has a diverse background in restaurant marketing, having worked in various capacities across multiple organizations. She was the Vice President of Marketing at Harp & Cork Southern Hospitality Group for 10 months in 2021-2022 and served as Director, Brand Advocate Marketing at Miller's Ale House Restaurants from 2014 to 2017. Her roles have consistently involved developing marketing strategies that align with company culture and operational insights.
Consumer Engagement and Company Culture
Montgomery demonstrates a strong commitment to consumer engagement and company culture. Her marketing strategies are designed to connect with customers and enhance their experience, reflecting her holistic approach to marketing that integrates operational insights. This focus on engagement has contributed to her proven track record in retaining customers through strategic initiatives.