Kate (Murr) Fortune
About Kate (Murr) Fortune
Kate (Murr) Fortune serves as the Marketing Director for Hot Dog On A Stick® and Pretzelmaker® at FAT Brands Inc., bringing over a decade of marketing experience across various industries. Her career includes roles at Atlanta Network Technologies, Tropical Smoothie Cafe, and Atlanta Dream WNBA, showcasing her expertise in content creation, budget management, and relationship building.
Current Role at FAT Brands
Kate Fortune serves as the Marketing Director for Hot Dog On A Stick® and Pretzelmaker® at FAT Brands Inc. since 2017. In this role, she is responsible for overseeing marketing strategies and initiatives that promote the brands. Her focus includes directing content creation for brand campaigns, utilizing her expertise in video, motion, and photography to enhance brand visibility and engagement.
Previous Experience in Marketing and Business Development
Kate Fortune has held various positions in marketing and business development prior to her current role. She worked as the Marketing Manager at Tropical Smoothie Cafe from 2011 to 2016, where she developed marketing strategies over a five-year period. Additionally, she served as the Creative Director at the same company for one year in 2016. Her experience also includes roles at Atlanta Dream WNBA, where she was a Business Development Coordinator and an Executive Administrative Assistant.
Educational Background
Kate Fortune studied Organizational Communication at Kennesaw State University, where she earned her Bachelor's degree. She has been furthering her education at Georgia Southern University since 2003, enhancing her knowledge and skills relevant to her professional career.
Skills and Expertise
Kate Fortune possesses expert communication skills and has a strong background in relationship building across various organizational levels. She has extensive experience in managing multi-million dollar budgets and creating marketing and merchandising strategies that align with corporate goals. Her proficiency in printing and merchandising fulfillment includes conducting evaluations of production systems to optimize performance.
Career Timeline
Kate Fortune's career spans multiple roles in marketing and business development. She began her professional journey at Atlanta Dream WNBA in 2007, where she held two positions. She then transitioned to PrimeSport as a Sales & Marketing Specialist before moving to Tropical Smoothie Cafe. After her tenure at Tropical Smoothie Cafe, she joined FAT Brands Inc. in 2017, where she continues to contribute to brand growth and marketing efforts.