Katie Thoms
About Katie Thoms
Katie Thoms serves as the Senior Director of Marketing for the QSR Division at Great American Cookies and Marble Slab Creamery. With over a decade of experience in campaign development and brand reputation management in the food and beverage industry, she has held key marketing roles at various companies, including Global Franchise Group and Orange Leaf Frozen Yogurt.
Work at FAT Brands
Katie Thoms serves as the Senior Director of Marketing for the QSR Division at FAT Brands Inc., focusing on Great American Cookies and Marble Slab Creamery. She has held this position since 2022, contributing her expertise in marketing strategies and brand management. In her role, she develops and executes integrated marketing strategies tailored to enhance brand visibility and customer engagement within the competitive food and beverage sector.
Previous Experience at Global Franchise Group
Before joining FAT Brands, Katie Thoms worked at Global Franchise Group (GFG Management, LLC) as the Senior Director of Marketing for Snack Brands from 2018 to 2022. During her tenure, she focused on developing marketing initiatives that supported brand growth and consumer engagement in the snack food market. Her experience at GFG Management provided her with valuable insights into franchise marketing dynamics.
Marketing Role at Orange Leaf Frozen Yogurt
Katie Thoms was the Director of Marketing at Orange Leaf Frozen Yogurt from 2010 to 2018. In this role, she was responsible for overseeing marketing campaigns and brand strategies that promoted the frozen yogurt chain. Her leadership contributed to the brand's growth and recognition in the competitive frozen dessert industry.
Education and Expertise
Katie Thoms studied at the University of Central Oklahoma, where she earned a Bachelor of Science in Public Relations with a minor in Business Administration from 2005 to 2010. Her educational background has equipped her with essential skills in communication and marketing, which she has applied throughout her career in the food and beverage industry. She has over a decade of experience in campaign development, specializing in brand reputation management.
Background
Katie Thoms completed her high school education at Ardmore High School from 2001 to 2005. Following her high school graduation, she pursued higher education at the University of Central Oklahoma. Her career in marketing began shortly after completing her degree, leading her to various roles in the food and beverage sector, where she has built a reputation for effective marketing strategies.