Katlyn Gerdes
About Katlyn Gerdes
Katlyn Gerdes is a Social Media Manager at FAT Brands Inc., specializing in the Quick Service Restaurant Division. She has a background in social media management and e-commerce, with experience at various companies including Global Franchise Group and J.Crew.
Current Role at FAT Brands
Katlyn Gerdes serves as the Social Media Manager for the Quick Service Restaurant Division at FAT Brands Inc. since 2021. In this role, she is responsible for managing social media strategies and campaigns for various brands under the FAT Brands umbrella. Her work includes overseeing the social media presence for well-known franchises such as Great American Cookies, Marble Slab Creamery, Pretzelmaker, and Hot Dog on a Stick. Gerdes utilizes her expertise to enhance brand visibility and engage with customers across multiple platforms.
Previous Experience in Social Media Management
Before her current position at FAT Brands, Katlyn Gerdes worked as a Social Media Manager at Global Franchise Group (GFG Management, LLC) for two months in 2021. Her responsibilities included developing social media strategies to promote the company's brands. Additionally, she served as an E-Commerce & Social Media Coordinator at Waiting On Martha, Inc. from 2018 to 2021, where she gained valuable experience in managing online presence and customer engagement.
Educational Background in Communication
Katlyn Gerdes earned her Bachelor's degree in Public Relations, Advertising, and Applied Communication from Bradley University, where she studied from 2014 to 2018. She also completed a minor in Family and Consumer Science and Social Media Marketing. During her time at Bradley University, Gerdes developed essential skills in leadership, time management, and communication through various educational courses and leadership positions.
Early Career in Retail and Sales
Katlyn Gerdes began her career in retail, working as a Sales Associate at J.Crew from 2016 to 2018 in the Peoria, Illinois Area. She also held the position of Keyholder at Bella Boutique for one year during the same period. Additionally, she gained experience as a Stylemax Wholesale Sales Intern at Studio H Chicago, Inc. for three months in 2018. These roles contributed to her understanding of customer service and sales strategies.
Entrepreneurial Venture in Photography
Since 2014, Katlyn Gerdes has operated her own photography business, Katlyn Gerdes Photography, in the Springfield, Illinois Area. This venture showcases her skills in photography and business management, allowing her to develop a portfolio while managing client relationships and marketing efforts.