Mason Wiederhorn
About Mason Wiederhorn
Mason Wiederhorn serves as the Chief Brand Officer at FAT Brands Inc., a position he has held since 2021. He has a diverse background in branding and marketing, having previously co-founded Pablo Escargot and held various roles at Fatburger and FAT Brands Inc.
Current Role at FAT Brands
Mason Wiederhorn serves as the Chief Brand Officer at FAT Brands Inc. since 2021. In this role, he is responsible for overseeing brand strategy and development across the company's diverse portfolio of restaurant brands. His leadership focuses on enhancing brand identity and driving marketing initiatives to increase consumer engagement.
Previous Experience at Fatburger
Before his current position, Wiederhorn held multiple roles at Fatburger. He worked as a Creative Director from 2014 to 2021, where he directed creative strategies and marketing campaigns. Prior to that, he served as a Videographer from 2012 to 2014, contributing to visual content production.
Co-Founder of Pablo Escargot
Wiederhorn co-founded Pablo Escargot, a venture he was involved with from 2012 to 2014. His experience in this role contributed to his understanding of brand development and operational management within the food industry.
Educational Background
Wiederhorn studied at the University of Southern California - Marshall School of Business, where he earned a Bachelor of Cinematic Arts (BCA) from 2008 to 2012. This educational background provided him with a foundation in business principles and creative storytelling.
Early Career and Internships
Wiederhorn began his career with various internships that shaped his professional development. He worked as a Marketing Intern at Fatburger Corporation from 2009 to 2011 and completed a 7-month internship at Brillstein-Grey Entertainment in 2010. These experiences contributed to his skills in marketing and brand management.