First Media
First Media is a multifaceted media company with a strong presence on social media and TV, offering capabilities in social commerce, custom content, and omni-channel distribution across its brands Blossom, So Yummy, Blusher, and Babyfirst.
Brands Under First Media
First Media operates several well-known brands including Blossom, So Yummy, Blusher, and Babyfirst. Blossom garners over 61 million followers and 295 million monthly views. So Yummy reaches over 11 million followers with 29 million monthly views. Blusher is available in over 40 million US TV homes. Babyfirst has a viewership of 60 million US TV homes, providing educational content for young children.
Social Media Presence
First Media has a significant presence on social media with a total of over 105 million followers across its brands. The company achieves 235 million monthly views, capitalizing on its visually captivating video content, which drives high engagement through native integrations. Specific brands within the company, like Blossom and So Yummy, contribute significantly to these numbers.
Performance Marketing Solutions
First Media offers robust performance marketing solutions, aiming to achieve key performance indicators that matter to brands. The company has won notable awards such as the 2022 MediaPost Creative Media Awards for Performance Media & Marketing and the 2022 Digiday Content Marketing Awards for Best Advertising Partner for Brands. It employs a full funnel approach to marketing, supporting intent creation with its strong brand presence.
Proprietary Technology and Tools
First Media leverages proprietary software tools to enhance its marketing efforts. These include Craig (Creative AI Generator) for generating creative content, Samba (Smart Automated Media Buy Algorithm) for media purchasing automation, and CAT (Comments Analysis Tool) for analyzing social media engagement. These tools contribute to the company's lower CPM, lower bounce rate, and higher add-to-cart rate compared to industry standards.
TV Ad Sales and Distribution
Through its brands Babyfirst TV and So Yummy TV, First Media provides TV ad sales services. Babyfirst TV, a 24/7 linear TV channel, caters to moms and their children (0-4 years old), reaching 60 million US TV homes. Additionally, the company offers out-of-home distribution with 64 billion monthly video impressions, ensuring broad and diverse content reach.