Fitzco
Fitzco, based in Atlanta since 1983, specializes in unleashing brand energy through a comprehensive range of services including brand strategy, media planning, and analytics, with a strong commitment to diversity and inclusion.
History
Founded in 1983, Fitzco has a long-standing history rooted in the heart of Atlanta, Georgia. Over the decades, the company has evolved to meet the changing needs of the advertising landscape, maintaining a commitment to innovation and impactful business solutions.
Services
Fitzco offers a comprehensive range of services aimed at enhancing brand energy. These services include brand strategy, communications planning, business strategy, consumer roadmapping, and social media strategy. The company also provides social playbooks, audience analysis, content strategy, and crisis management services. Their creative production services span video, photography, editorial, design, digital/mobile content, and social content, addressing both traditional and modern media needs.
Media Capabilities
Fitzco specializes in various media forms, including traditional broadcast, digital content, and OLV, as well as social campaigns and content, experiential design, and print and out-of-home advertising. They provide cross-channel media planning, communications strategy, media activation and stewardship, and programmatic trade desk services. The company focuses on leveraging technology, data, machine learning, and predictive modeling to enhance media efficiency.
Analytics Services
Fitzco has a robust analytics practice that includes marketing mix modeling, media optimization, call center intelligence (A.I.), propensity modeling, and site selection technologies. These services are designed to enhance decision-making and optimize marketing efforts, bringing real-world impact to their clients' business strategies.
Commitment to Diversity and Inclusion
Fitzco is dedicated to fostering diversity, equity, and inclusion within its workforce. The company aims for 50% of its agency, including leadership roles, to be held by people of color by 2026. A founding member of Advertising For Change, Fitzco collaborates with other Atlanta advertising and marketing agencies to promote diversity and inclusion. Additionally, the company partners with Cristo Rey Atlanta’s Corporate Work Study Program to give high school students valuable work experience.
Key Initiatives
Fitzco has been involved in various impactful initiatives. The company produced a pro bono creative and media campaign to support Camp Sunshine, aiming to enrich the lives of young cancer patients. They have also launched national campaigns for McCormick and Co.'s French's Mustard and Cholula hot sauce and acquired the marketing and technology consultancy, Constant Analytics. Notably, they created a new branding campaign for Welch’s called “Let’s Fruit Stuff Up,” marked by a significant increase in media spending, and maintain a 10-15% experimental budget for clients to encourage continuous testing and learning during economic uncertainty.