Andrea Striebel (She/Her)
About Andrea Striebel (She/Her)
Andrea Striebel serves as the VP of Marketing at Floor & Decor, bringing extensive experience in lifecycle marketing and digital transformation. She has held various marketing roles across multiple companies and has been a member of the Women in Retail Leadership Circle since 2024.
Current Role at Floor & Decor
Andrea Striebel serves as the Vice President of Marketing at Floor & Decor, a position she has held since 2021. In this role, she oversees marketing strategies and initiatives that enhance customer engagement and drive business growth. Her experience in digital marketing and customer experience plays a crucial role in shaping the company's marketing direction.
Previous Experience at Floor & Decor
Prior to her current role, Andrea Striebel held several positions at Floor & Decor. She was the Senior Director of Customer & Digital Marketing from 2019 to 2021, where she focused on enhancing customer interactions through digital channels. Additionally, she served as the Senior Manager of Digital Marketing from 2016 to 2018 and as the Director of Digital Marketing & Social Media from 2018 to 2019, contributing to the brand's online presence and marketing strategies.
Background in Marketing and Customer Experience
Andrea Striebel has a strong background in lifecycle marketing, managing the entire customer journey from acquisition to retention. She possesses expertise in both B2C and B2B marketing, emphasizing customer experience and digital transformation. Her skills in segmentation and personalization are vital for developing targeted marketing strategies.
Education and Expertise
Andrea Striebel studied at the University of North Carolina at Chapel Hill, where she earned a Bachelor of Science in Business Administration from the Kenan-Flagler Business School. Her educational background supports her expertise in ecommerce and data analytics, which enables her to make data-driven decisions in her marketing strategies.
Membership in Women in Retail Leadership Circle
Since 2024, Andrea Striebel has been a member of the Women in Retail Leadership Circle. This organization focuses on empowering women in the retail industry, providing a platform for networking and professional development.