Ashley Felger
About Ashley Felger
Ashley Felger serves as the Chief Executive Merchant at Floor & Decor in El Paso, Texas, where she has worked since 2019. She oversees daily operations, policy implementation, and strategic direction, drawing on her extensive experience in retail management.
Work at Floor & Decor
Ashley Felger has served as Chief Executive Merchant at Floor & Decor since 2019. In this role, she oversees and controls all daily operations, policy implementations, community involvement, and strategic direction. Her leadership focuses on establishing departmental goals that aim to exceed customer expectations through World Class Customer Service. Felger's position is critical in guiding the company’s operational strategies and ensuring alignment with its overall mission.
Previous Experience in Retail Management
Before joining Floor & Decor, Ashley Felger held various management positions in the retail sector. She worked as a Store Leader at PetSmart from 2016 to 2018 in the Indianapolis, Indiana Area. Prior to that, she was the General Manager at PETCO Animal Supplies, Inc. from 2014 to 2016 in Watertown, New York. In these roles, she was responsible for managing store operations and enhancing customer service.
Sales and Profitability Management
During her tenure at PETCO, Ashley Felger managed the largest volume store in the Northern New York district, generating over $6.2 million annually in sales revenues. She is adept at initiating cost control measures to ensure profitability and conducts monthly reviews of profit and loss statements. Her experience in sales management has contributed to her effectiveness in driving revenue growth and operational efficiency.
Education and Expertise
Ashley Felger studied at New Mexico State University. Her educational background, combined with her extensive experience in retail management, has equipped her with the skills necessary to lead teams effectively and implement strategic initiatives that enhance customer satisfaction and operational performance.
Staff Recruitment and Development
In her management roles, Ashley Felger has been responsible for recruiting, hiring, and motivating a staff of approximately 35 employees, including key management and support personnel. Her focus on team development is aimed at fostering a productive work environment that supports sales and profitability goals.