Christian Insua
About Christian Insua
Christian Insua serves as the Chief Executive Merchant at Floor & Decor, where he focuses on increasing credit sales for Victoria Secret in Florida and Puerto Rico. He has extensive experience in retail management and development, having held various positions in companies such as The Tesalia Spring Co., Payless ShoeSource, and Alliance Data card services.
Work at Floor & Decor
Christian Insua serves as the Chief Executive Merchant at Floor & Decor, a position he has held since 2020. Based in Miami Gardens, Florida, he is responsible for overseeing the merchandising strategies of the company. His role involves developing and implementing plans to enhance product offerings and improve sales performance. Insua's leadership contributes to the overall growth and market presence of Floor & Decor in the competitive home improvement sector.
Previous Experience in Retail Management
Before joining Floor & Decor, Christian Insua held various positions in retail management. He worked at The Tesalia Spring Co. as a Commercial Manager from 2001 to 2004 in Guayaquil, Ecuador. He then transitioned to Payless ShoeSource, where he served as Regional Learning and Development Manager from 2005 to 2013, focusing on Latin America. His experience also includes a role as Field Team Leader at Alliance Data card services from 2016 to 2017 in Florida.
Education and Expertise
Christian Insua studied Marketing at Monica Herrera from 1993 to 1994, where he gained foundational knowledge in marketing principles and strategies. He also completed his secondary education at Jefferson High School. His educational background supports his expertise in retail and merchandising, enabling him to effectively lead teams and drive sales initiatives.
Coaching and Development Initiatives
In his current role at Victoria Secret, Christian Insua coaches store managers on processes designed to achieve key performance indicators (KPIs). He develops action plans to increase credit sales in Florida and Puerto Rico and explores new market opportunities for Victoria Secret's loyalty programs. His commitment to coaching and development enhances the operational effectiveness of retail teams.
Market Exploration and Improvement Strategies
Christian Insua regularly visits regional stores to gather insights and identify areas for improvement. His proactive approach allows him to explore new market opportunities and implement strategies that enhance customer engagement and sales performance. This focus on continuous improvement is integral to his roles in both Victoria Secret and Floor & Decor.