Colton Davis
About Colton Davis
Colton Davis is an Ecommerce Analyst with extensive experience in analytics platforms and a background in business administration. He currently works at Floor & Decor and has previously held positions at Klevu and SAP.
Work at Floor & Decor
Colton Davis has been employed at Floor & Decor as an Ecommerce Analyst since 2021. In this role, he focuses on analyzing new site features to assist key stakeholders in understanding conversion rates and sales incrementality. He collaborates with marketing teams to implement tracking for upcoming campaigns, ensuring effective measurement of campaign performance. Additionally, he leads efforts with content teams to implement tracking and provide monthly reporting, which enhances data-driven decision-making.
Previous Experience at Klevu
Before joining Floor & Decor, Colton Davis worked at Klevu as a Product Specialist for 11 months in 2021. His responsibilities included utilizing various analytics platforms to support cross-departmental initiatives. This experience contributed to his skill set in data analysis and eCommerce strategies.
Education and Expertise
Colton Davis studied at the University of Tennessee, Knoxville, where he earned a Bachelor's degree in Business Administration and Management from 2017 to 2020. His educational background provides a foundation for his expertise in eCommerce analytics and management.
Internship Experience at SAP
Colton Davis gained valuable experience as an Ecommerce Analyst Intern at SAP from 2019 to 2021. During this internship, he developed skills in data analysis and eCommerce strategies, which have been instrumental in his subsequent roles.
Analytical Skills and Tools
Colton Davis utilizes a variety of analytics platforms, including R, SQL, Google Analytics, Adobe Analytics, Tableau, and Power BI. He builds and updates Power BI dashboards to facilitate comprehensive reporting and insights. He also performs SEO analysis to improve rankings and organic search traffic, providing actionable recommendations for optimization.