Dawn Zellner
About Dawn Zellner
Dawn Zellner serves as the Director of Online Merchandising at Floor & Decor, where she leads a team to enhance the online shopping experience. With extensive experience in eCommerce and merchandising, she has held various positions in the retail industry since 2001.
Current Role at Floor & Decor
Dawn Zellner serves as the Director of Online Merchandising at Floor & Decor, a position she has held since 2023. In this role, she leads a team of data-driven merchandisers focused on delivering an optimal online shopping experience. Her responsibilities include developing strategies to enhance customer engagement on flooranddecor.com through effective merchandising and content optimization.
Previous Experience at Floor & Decor
Dawn Zellner has an extensive history with Floor & Decor. She began her tenure as an Ecommerce Merchandiser from 2016 to 2017, followed by a role as Online Merchandising Manager from 2017 to 2020. Subsequently, she served as Senior Online Merchandising Manager from 2020 to 2023. Throughout these roles, she contributed to improving online merchandising strategies and enhancing the overall customer experience.
Professional Background
Before her time at Floor & Decor, Dawn Zellner worked at Glue Dots International as Production/Marketing/Digital/Service for one year in 2007-2008. She also held various positions at Kohl's Department Stores, including Digital Item Production Coordinator and Digital Item Production Specialist, from 2015 to 2016 and 2008 to 2010, respectively. Additionally, she worked at Half Price Books in merchandising and buying from 2001 to 2005.
Education and Training
Dawn Zellner has a diverse educational background. She studied Photography at the Milwaukee Institute of Art & Design from 1999 to 2001. She later earned a Bachelor of Fine Arts (B.F.A.) in Photography from Cardinal Stritch University, where she studied from 2002 to 2005. Additionally, she briefly attended Milwaukee Area Technical College to study Fashion Marketing in 2009.
Skills and Contributions
In her current role, Dawn Zellner utilizes eCommerce data and analytics to enhance catalog listings, focusing on cross-sell and upsell opportunities to improve conversion rates. She collaborates closely with the VP of Online Merchandising and the Director of Digital Experience to align digital initiatives with the company's revenue goals. Dawn plays a crucial role in planning annual digital activities for eCommerce platforms, ensuring they align with the company's strategic roadmaps.