Erik Gabrielson
About Erik Gabrielson
Erik Gabrielson serves as the Senior Director of Customer Relationship Management at Floor & Decor, where he has worked since 2022. He has held various leadership roles in customer relationship management and marketing at companies such as Kimberly-Clark and PGi, contributing to the development of customer insights and data strategies.
Work at Floor & Decor
Erik Gabrielson serves as the Senior Director of Customer Relationship Management at Floor & Decor. He has held this position since 2022, contributing to the company's efforts in enhancing customer engagement and relationship strategies. His role involves leveraging customer insights to optimize marketing initiatives and improve overall customer experiences.
Previous Experience at Kimberly-Clark
Gabrielson has an extensive background at Kimberly-Clark, where he held multiple roles over several years. He worked as the Global CRM & Demand Generation Leader for one year from 2014 to 2015. He then progressed to the position of Global Analytics Senior Leader from 2015 to 2017, followed by the role of Global CX & Insights Director from 2017 to 2020. His final role at Kimberly-Clark was as the CX & Marketing Director for North America from 2020 to 2022.
Education and Expertise
Erik Gabrielson holds a Bachelor of Arts degree from the University of Colorado Boulder, which he achieved in 1998. He also earned a Master of Science degree from Northwestern University in 2000. His educational background supports his expertise in customer relationship management, analytics, and marketing strategies.
Career at Other Organizations
Prior to his tenure at Kimberly-Clark, Gabrielson worked at several organizations. He was the Director of Marketing at Urjanet, Inc. for nine months in 2013-2014. He also held roles at PGi (Premiere Global Services) as Director of Marketing Operations & Analytics from 2009 to 2013 and as Director of Strategic Services from 2008 to 2009. His early career included positions at WebMD and LexisNexis Risk Solutions Group.
Key Contributions and Initiatives
Gabrielson has led various initiatives aimed at improving customer experiences and marketing effectiveness. He enhanced the Salesforce CRM platform to provide better customer insights and developed a Unified Customer Data Platform to support a first-party data strategy. Additionally, he implemented segmentation strategies for personalized content and executed analytics projects to improve customer experiences for both professional and homeowner audiences.