Melanie Lorick
About Melanie Lorick
Melanie Lorick is a Senior eCommerce Product Content Manager at Floor & Decor, specializing in enhancing brand identity and customer engagement through creative techniques. With over a decade of experience in eCommerce content management and a background in public speaking and recruitment, she effectively integrates digital marketing strategies to create a cohesive customer experience.
Current Role at Floor & Decor
Melanie Lorick serves as the Senior eCommerce Product Content Manager at Floor & Decor since 2024. In this role, she focuses on enhancing the online shopping experience through effective content management. Her responsibilities include overseeing product content strategy and production, ensuring that it aligns with the company's brand identity and customer engagement goals. This position allows her to leverage her extensive experience in eCommerce to create a cohesive omni-channel customer experience.
Previous Experience at Tennessee Valley Pecan Company
Prior to her current role, Melanie worked at Tennessee Valley Pecan Company, LLC as the eCommerce & Brand Manager from 2019 to 2022. During her tenure, she was responsible for managing the company's online presence and brand strategy. Her work contributed to the growth of the company's eCommerce initiatives in the Greater Atlanta Area, where she applied her skills in digital marketing and content management.
Educational Background
Melanie Lorick studied at The University of Alabama, where she earned a Master of Arts in Communication and Information Sciences with a focus on Communication Studies from 2005 to 2011. She also achieved a Bachelor of Arts with Honors in Communication Studies, graduating Magna Cum Laude from 2005 to 2009. Her academic background provided her with a strong foundation in communication, which she has applied throughout her career in various roles.
Teaching Experience
Melanie has held several teaching positions, including Adjunct Instructor of Public Speaking at Georgia Perimeter College in 2012 and at Atlanta Metropolitan College from 2011 to 2012. Additionally, she served as Public Speaking Instructor of Record and Graduate Teaching Assistant at the University of Alabama from 2009 to 2011. These roles allowed her to develop strong communication skills and gain experience in public speaking and education.
Expertise in eCommerce and Digital Marketing
With over a decade of experience in eCommerce content management, Melanie specializes in creating strategies that enhance brand identity and customer engagement. Her expertise extends to social media management, digital marketing, and SEO. She possesses strong written and verbal communication skills, which are essential for her role in managing content strategy and production effectively.