William Treadwell
About William Treadwell
William Treadwell serves as the Vice President of Creative at Floor & Decor, where he has worked since 2019. He has a diverse background in graphic design and creative direction, with previous roles at Market America, Inc., Woodbine Agency, and Levi Strauss and Company.
Work at Floor & Decor
William Treadwell has held multiple positions at Floor & Decor since joining the company in 2012. He served as Creative Director from 2012 to 2017, then as Senior Director of Creative from 2017 to 2019, and currently holds the position of Vice President of Creative since 2019. His tenure at Floor & Decor has been marked by significant contributions to the company's branding and marketing strategies. Treadwell played a key role in transforming Floor & Decor from a specialty hard surface flooring store into a lifestyle brand, which contributed to the company's recognition on Fortune’s 100 Fastest Growing Companies and the Top 50 U.S. Specialty Flooring Retailers of 2020 lists.
Education and Expertise
William Treadwell studied Graphic Design at the University of Tennessee, Knoxville, where he earned a Bachelor of Fine Arts (BFA) from 1993 to 1998. He furthered his education at The American University of London, completing a Graphic Design Internship and achieving a Certificate from 1997 to 1998. His educational background provides a solid foundation for his expertise in creative direction and graphic design, which he has applied throughout his career in various roles.
Background
Before joining Floor & Decor, William Treadwell held several positions in the creative field. He worked as a Graphic Design Manager at Levi Strauss and Company from 2001 to 2005, focusing on retail and visual merchandising. He also served as a Freelance Graphic Designer at Artisan Creative from 1999 to 2001 and as a Freelance Art Director at Woodbine Agency from 2005 to 2007. Additionally, he was the Creative Director at Market America, Inc. from 2007 to 2010, where he honed his skills in creative leadership.
Achievements
During his time at Floor & Decor, William Treadwell led successful integrations with Discovery Networks by designing four rooms for their room makeover series in 2020 and 2021, surpassing Discovery's projections. He developed modular solutions to communicate CDC regulations and direct foot traffic, enhancing customer safety during the pandemic. Treadwell's contributions have positively impacted sales and profitability by working cross-functionally with various departments to enhance sales, marketing, and merchandising initiatives.