Zorah Bell
About Zorah Bell
Zorah Bell serves as the Director of Media at Floor & Decor, where she has worked since 2021. She has extensive experience in managing media campaigns and has held various marketing roles across multiple organizations, including Fitzgerald+CO and Initiative.
Current Role as Director of Media
Zorah Bell currently serves as the Director of Media at Floor & Decor, a position she has held since 2021. In this role, she oversees media strategies and campaigns, focusing on both digital and traditional media channels. Her responsibilities include managing comprehensive media strategies that integrate various platforms, including SEM, YouTube, Paid Social, Display, and advanced TV platforms. Bell's expertise in driving media campaigns is particularly relevant to retail and live entertainment brands.
Previous Experience at Floor & Decor
Zorah Bell has a significant history with Floor & Decor, having worked in multiple roles over several years. She began as a Marketing Specialist in 2016, where she contributed for 9 months. She then advanced to the position of Regional Marketing Manager from 2016 to 2019, followed by a role as Senior Marketing Manager from 2019 to 2021. In these positions, she developed and implemented various marketing strategies to enhance brand visibility and engagement.
Background in Media Planning and Buying
Before her tenure at Floor & Decor, Zorah Bell gained valuable experience in media planning and buying. She worked as a Jr Broadcast Media Buyer at Fitzgerald+CO from 2014 to 2015 and as a Media Planner/Buyer at Marketing Inspirations from 2015 to 2016. Additionally, she held the position of Assistant Media Buyer at Initiative from 2012 to 2014. This background provided her with a strong foundation in managing media campaigns across various platforms.
Education and Academic Qualifications
Zorah Bell earned a Bachelor of Fine Arts degree from the University of the Arts. This educational background has equipped her with a creative perspective that complements her extensive experience in media and marketing. Her academic achievements contribute to her ability to develop innovative media strategies in her professional roles.
Expertise in Media Campaigns
Zorah Bell specializes in managing media campaigns that span both digital and traditional channels. Her expertise includes advanced TV platforms, such as OTT/CTV and streaming audio. She has a proven track record of driving successful media strategies for retail and live entertainment brands, showcasing her ability to integrate various media platforms effectively.