Flytedesk
Flytedesk is the largest network of campus media in the US, offering a platform that simplifies buying and managing campus media advertising at scale.
Company Overview
Flytedesk is the largest network of campus media in the US. It provides a platform that simplifies the process of buying campus media advertising at scale. The company's platform aggregates hundreds of data points about every campus and serves as a comprehensive tool for media buyers to create, book, manage, and measure national campaigns efficiently. Flytedesk is based in Boulder, Colorado.
Flytedesk Services
Flytedesk offers a platform that allows advertisers to target college students through various channels such as college newspapers, campus out-of-home media, branded coasters, social media, flyers & posters, and digital media. The platform automates the college advertising experience, with features like predictive ad performance, ad management, streamlined billing, customer CRM, instant ad verification, and make-good scheduling. Additionally, Flytedesk's mobile app aids in ad verification and billing processes.
Ad Shop Tool
Flytedesk's Ad Shop is a campaign booking and management tool that enhances the efficiency of ad representatives and profitability for publishers. It enables publishers to sell across all media channels, streamline billing and collections, and process credit cards online. Ad Shop allows for the seamless management of multi-channel campaigns and facilitates creative and ad verifications.
Funding and Financials
Flytedesk raised $3M for its college advertising software. The platform typically charges a 10% markup above the lowest guaranteed rate for ad space, providing a cost-effective solution for advertisers. Trusted by the world's biggest brands, Flytedesk offers a robust and financially sustainable platform for reaching the collegiate market.
Target Audience and Reach
Flytedesk's platform allows advertisers to reach 20 million students at scale across all on-campus media channels, including print, digital, outdoor, social media, and radio. Advertisers can tailor their campaigns based on location, demographics, and interests. This comprehensive reach and targeted approach make Flytedesk a powerful tool for advertisers aiming to engage the college student demographic.