Folloze
Folloze is a Buyer Experience Platform for B2B marketing teams, utilizing data-driven insights and machine learning to create personalized campaigns and detailed analytics.
Services
Folloze offers various professional services designed to help customers accelerate their ABX (account-based experience) success. These include services such as board building, campaign setup, and strategic advisory. The company also provides a no-code digital experience platform specifically for B2B companies, along with detailed data analytics and reporting. These services support account-based marketing, demand generation, event marketing, and sales professionals.
Products
Folloze's Buyer Experience Platform is its flagship product, using data-driven insights and machine learning for personalized and targeted B2B marketing campaigns. The platform includes features like digital content management, personalization, digital asset management, and first-party data user analytics. Another notable product is Website Engager, which transforms traditional website visits into personalized, high-value touchpoints. Additionally, the platform's AI, built with OpenAI, provides tailored and optimized content recommendations for the B2B buyer journey.
Integrations
Folloze integrates seamlessly with leading marketing automation and CRM tools, including Marketo, Eloqua, Salesforce, 6sense, Demandbase, Dun & Bradstreet, Rollworks, and Microsoft Dynamics CRM. These integrations allow users to leverage existing content and data without disrupting their current workflows. Folloze also partners with companies like 6sense, Demandbase, and Outreach to further enhance its platform capabilities.
Customer Retention and Impact
Folloze boasts an impressive 92% customer retention rate, indicating high satisfaction and value among its users. The platform claims to deliver up to 5x better campaign outcomes, helping companies save hundreds of thousands of dollars on ABM (Account-Based Marketing) and Demand Generation campaigns. To date, Folloze has powered over 300,000 campaigns, contributing to a pipeline valued at more than $11 billion.
Awards and Recognition
In recognition of its innovative contributions to the field of B2B marketing, Folloze received the 2023 Martech Breakthrough Award. This accolade underscores the company's role as a leader in delivering cutting-edge technology and exceptional service for B2B marketing teams.