Foundry Brands
Foundry Brands is a company that invests in and enhances various consumer brands, focusing on sectors like men's personal care, home decor, and RV technology.
Services
Foundry Brands invests in and grows a diverse portfolio of brands. Its aim is to enrich people's lives by enhancing and promoting brands that make a significant impact on their customer base. The company leverages expertise in brand building and operational management to elevate these brands and cultivate loyal customer communities. Their strategies include acquisitions, operational improvements, and scalable growth initiatives.
Products
Foundry Brands owns and operates a variety of products through its diverse brand portfolio. These include men's personal care items from Blu Atlas, Stryx, and Supply, home decor items from Benevolence LA and Craft & Kin, premium neodymium fishing magnets from Brute Magnetics, and RV technology products from TechnoRV. Additionally, the company sells LevelMate, a patented Bluetooth RV leveling tool designed for easing the leveling process for RV users.
Brands Acquired by Foundry Brands
Foundry Brands has acquired multiple brands to bolster its market presence and diversify its offerings. Notable acquisitions include Blu Atlas, Stryx, and Supply, which enhance its presence in the men's personal care sector. Benevolence LA and Craft & Kin focus on stylish and comfortable home decor while also contributing charitably. Brute Magnetics provides premium fishing magnets and accessories, and TechnoRV offers safety, security, and internet boosting products for RV enthusiasts. These brands help Foundry Brands create a strong presence in various consumer markets.
Market Presence
Foundry Brands has successfully established a strong market presence through its portfolio of diverse and impactful brands. The products of these brands are regularly featured and recommended by national publications, which aids in driving brand awareness and organic demand. Benefit from such exposure helps the company build strong brand recognition and a loyal customer base across different sectors.