Frequency
Frequency, founded in 2017, offers a platform that simplifies and automates the ad ops process for podcast networks, publishers, and advertisers, serving over 4 billion ad impressions per month.
Founders
Frequency was founded in 2017. The company has focused on providing solutions for podcast networks, publishers, and advertisers since its inception.
Partnerships
Frequency has formed strategic partnerships to enhance its offerings. With Barometer, it offers enhanced contextual targeting for podcast ads. The partnership with Boostr aims to automate host-read ad production. Additionally, the collaboration with vCreative brings dynamic creative to US broadcast radio. These partnerships help Frequency strengthen its platform capabilities and extend its reach.
Platform Features
Frequency's platform serves over 4 billion ad impressions per month and is used by more than 2,000 active users. The platform is designed to simplify and automate ad operations, allowing for the creation, management, and deployment of audio ads at scale. It supports dynamic creative, real-time optimization, and measurement analytics. Frequency's platform includes tools for contextual and personalized targeting using over 35 data signals. Users benefit from centralized reporting across ads and campaigns with integrations to third-party measurement partners.
Client Success Stories
Frequency's platform has been used to achieve notable results for various clients. A leading home improvement retailer experienced a 17% lift in website traffic using weather-triggered audio ads. McDonald's saw a 38% ad recall using real-time sports scores. For Subway, over 500 audio ads were delivered across multiple markets, offers, and weather triggers. Additionally, Audacy increased ad operations efficiencies 3x with podcast vetting automation, and iHeartMedia teams operated 7.5x faster using Frequency's campaign management tools.
Integration and Automation
Frequency's platform supports a range of integrations and automation features. It integrates with Triton Digital's Tap Ad Server and a2x marketplace. The platform allows for the automation of podcast workflows, as utilized by networks like YEA Networks. Features include bulk uploading and editing of ads, creative swaps, A/B testing, and assignment of tracking pixels. These capabilities help streamline ad production and optimize campaign performance efficiently.