Freshpaint
Freshpaint, formerly known as Perfalytics, is a B2B infrastructure company based in San Francisco, CA, offering HIPAA-compliant analytics and advertising solutions for healthcare organizations of all sizes.
Company History
Freshpaint, previously known as Perfalytics, is a company based in San Francisco, CA, with a fully remote and global team of 45 members. The company is part of the B2B industry and specializes in infrastructure. Freshpaint was part of the Y-Combinator S19 batch, marking its growth and development in the tech industry.
Healthcare Privacy Platform
Freshpaint offers a healthcare privacy platform tailored for HIPAA compliance. Key features include a BAA Supported Platform, a Safe by Default Approach, a Complete Visitor Journey, Secure Server-Side Connections, and a Web Tracker Manager. These tools ensure that healthcare organizations can maintain compliance while effectively managing their digital advertising and patient interactions.
Pricing Plans and Services
Freshpaint offers two main pricing plans for healthcare organizations: the Compliance plan and the Enterprise plan. The Compliance plan is ideal for healthcare startups and regional hospitals, providing support for direct response advertising, web analytics, and Google Tag Manager, among other features. The Enterprise plan, designed for larger healthcare organizations, includes all Compliance plan features plus additional support for embedded video, web tracker monitoring, and programmatic advertising.
Educational Resources
Freshpaint provides a range of resources to educate and support its clients. These include a 5-part webinar series titled 'Healthcare Marketing Privacy Masterclass,' FAQs about digital advertising regulations and HIPAA compliance, a blog, eBooks, reports, and comprehensive documentation. These resources help healthcare organizations understand and navigate the complexities of digital advertising within regulatory frameworks.
Support and Compliance
Freshpaint supports event tracking, Google Tag Manager, Autotrack, Precision Tracking, and data activation. The company offers solutions for HIPAA-Compliant Analytics, Advertising, Embedded Video, and centralized data warehousing. Compliance plans feature direct response advertising support and web analytics support. Enterprise plans offer enhanced services such as embedded video support and programmatic advertising support, ensuring that healthcare organizations can maintain strict compliance while leveraging digital tools for growth.